So the piece of Roland's refers to the aspects of photography (and to us as it relates to cinematography) and how the power of any image is based around the minute details. He describes this as Studium and Punctum.
Studium, Barthes describes as being the general details in an image to either will make you like or dislike an image, those that capture attention without much power.
Punctum, Barthes describes as being the fine details in the image that will either make you love or hate the image. They capture attention with extreme provocation. Punctum, as he notes, is a detail that one cannot really stage to be if it isn't on it's own.
Using these two elements, a photograph (or to a much grander extent, a scene or film) can be made into a pure medley of interest, which in itself, is the base of true magic in image.
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